Last edited by Kajilkree
Tuesday, July 21, 2020 | History

5 edition of Retail marketing found in the catalog.

Retail marketing

by Peter J. McGoldrick

  • 176 Want to read
  • 20 Currently reading

Published by McGraw-Hill in London, New York .
Written in English

    Subjects:
  • Retail trade.,
  • Marketing research.

  • Edition Notes

    Includes bibliographical references.

    StatementPeter J. McGoldrick.
    Classifications
    LC ClassificationsHF5429 .M355 1990
    The Physical Object
    Paginationxiii, 362 p. :
    Number of Pages362
    ID Numbers
    Open LibraryOL2194708M
    ISBN 100070841594
    LC Control Number89013735

    Book June Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and . An Overview of Strategic Retail Management Welcome to Retail Management: A Strategic Approach. We hope you find this book central thrusts of this book. See Figure In Chapter 1, we will look at the framework of retailing, in retailing and consumer products marketing.

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Retail marketing by Peter J. McGoldrick Download PDF EPUB FB2

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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail.

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